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The stars were well and truly out when Jane hit the streets of Los Angels to shoot the Portmans SS11 campaign. The endless summer city provided the perfect backdrop as our Girl On Top made her way from downtown LA to Beverly Hills. As well as an extensive outdoor campaign the shoot also provided inspiration for online content to drive home our LA Style aesthetic.
A subsidiary of Shutterfly Inc., Tiny Prints is a successful online boutique offering personalized cards, invitations, stationery and other gift items. Tiny Prints’ emphasis on premium quality, stylish designs, and exceptional customer service has built them a strong reputation and a leading rank in their category. To promote their new line of holiday stationery, Character was tasked with developing their 2011 holiday season campaign.
One feature that distinguishes Tiny Prints from its competition is their use of premium paper. To highlight this distinction, Character developed a campaign that celebrated paper, creating a highly differentiating approach within their category.
To elevate the Tiny Prints brand, Character developed a look that felt both premium and aspirational while maintaining a comfortable resonance for the Tiny Prints audience.
The resulting look was a multi-layered “Paper World” that captured a sense of the imagination and wonder of the holiday season. Traditional festive settings, including a magical winter wonderland and a log fireplace, were rendered as layered paper illustrations that brought a three-dimensional, tactile quality to the executions. In place of conventional holiday colors, the look employed subtle hues of gold and silver that reinforced the elegant, aspirational feel while complementing the card designs.
Character considered all elements of the visual system, from typography and color palettes to whimsical iconography and textured wallpapers. The product was a flexible system of graphical elements that fostered a myriad of on- and offline executions, including print advertising, catalog cover, catalog spreads, product and promotion e-mailers, web banners, product website elements, and packaging. In addition, Character developed a campaign “voice tone” and messaging strategy, which was articulated through the headline and body copy featured in the final print ad. The project culminated with the development of holiday brand guidelines.
Text source: Character.
Melbourne is world-renowned for it’s great retail, impeccable taste, and … ahem … modesty. And at the centre of this fashionable city is Melbourne Central. In 2010 Jane was appointed to bring some fashion credibility to the centre with a series of photographic campaigns featuring brands such as Karen Walker, Gorman, Calibre, Converse, Tsubi and more.
Since Restoration Hardware opened their doors for business in 1979, the company has grown into one of North America’s most admired upscale purveyors of luxury home and garden furnishings.
With a new CEO at the helm and a fresh sense of direction in 2007, Restoration Hardware tasked Character with creating a new identity that would elevate the brand and distinguish it from its competitors.
Key to the project’s success was achieving strong brand differentiation in an already cluttered luxury retail space. The brand needed to stand out in every part of the shopping experience. An examination of their competition showed that all the retailers shared a very similar look. To differentiate Restoration Hardware Character considered every aspect of the brand, including messaging, photography, color palettes, typography, graphic treatments and layout compositions.
The new identity set Restoration Hardware apart from the crowd while reinforcing their commitment to quality and perfection. Character executed the new look across all of Restoration Hardware’s channels, including website, catalog, retail stores and in-store collateral.
Text source: Character.
We rebranded NBC’s much loved Emmy® Award winning campaign, bringing one of the nation’s most well known public service voices into the digital age.
We evolved the brand for the new media landscape, strengthening its impact across a range of platforms – from tv, mobile, web, e-books, to in-person – and growing the next generation of passionate brand advocates.
With simple bright colors and straightforward iconography, The More You Know is always positive, conversational, and engaging.
Photo: Character
Source: Red Antler
Fitbit is a technology company dedicated to helping people lead healthier, more active lifestyles. Fitbit has created an ecosystem of wireless tracking devices that collect health and fitness-related data, which users can access in a fun, engaging and motivating way view through their online dashboard or via Fitbit’s iPhone and Android app.
In collaboration with Fitbit’s internal teams, Character was tasked with developing a new packaging system that would be applied to both their existing and future suite of products. The new packaging system would be showcased via two of Fitbit’s latest products:
1. Fitbit Aria – A wireless “smart scale” that tracks weight, % body fat and Body Mass Index
2. Fitbit ZIP – A wireless activity tracker that automatically measure steps, distance and calories burned.
The new packaging system had to work hard on a number of different levels. Firstly, the structure and design had to stand out and grab the attention of consumers in a cluttered, highly competitive retail environment. Secondly, the design language had to be versatile enough to work across both the Fitbit Aria and Fitbit ZIP, in addition to any future product SKU’s. From a visual perspective, the design language had to leverage Fitbit’s
current brand identity and complement Fitbit’s existing online experience. From a messaging perspective, both packaging designs had to clearly communicate product functionality, product benefits and the setup process in a simple, easy-to-understand and graphical manner.
The Fitbit Aria successfully launched in January at the Consumer Electronics Show to rave reviews. The Fitbit ZIP followed later in the year, launching with Fitbit’s “The One” – Fitbit’s latest iteration of their activity and sleep tracker.
Text source: Character.
It can sway thinking, change actions, and cause reactions. It can irritate and inspire, suppress and even surprise. Welcome to the Art Of Colour for Rogerseller. Working in collaboration with Harvest Textiles we created a series of colourful string sculptures for their showrooms across the country. The string installations form part of a larger campaign created by Jane to deliver a unique brand aesthetic for the season, including a limited edition journal, digital advertising and printed brand collateral.
Photo: liquit
When you’re a Girl On Top, knitwear isn’t just about staying warm – it’s about being chilled. Inspired by 60s style icons such as Edie Sedgwick, the New Knits campaign featured a fashion film, lookbook, in-store posters and magazine ads.
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