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Construindo além das comunicações. A SkyReach Telecom é uma empresa com grande experiência em sistemas de telecomunicações para o mercado OFF-Shore, possuindo a expertise necessária para desenvolvimento dos mais variados e complexos projetos na área. A nova identidade corporativa reflete a necessidade de uma comunicação limpa, centrada nos valores e eficiência de seus produtos. A SkyReach é dinâmica, responsável e sempre está um passo à frente.
By designing a clean, understated cover system – with a highly flexible masthead – Yang Rutherford gave this title a sense of style it previously lacked. The dynamic cropped S form and discrete ‘STYLE’ may be placed in any position on the cover giving the art director maximum freedom in creating arresting designs. These cover designs are not normally possible because a fixed masthead always limits the choice of image. Without traditional cover-lines, Style’s minimalist cover distinguishes itself from others on the busy shelf: it’s poster-like appearance says ‘style shouldn’t have to explain itself’.
Commissioned by publisher South China Morning Post, we also completely re-designed the inside pages, supplying a comprehensive layout grid and design manual for the magazine’s art director.
METICULOUS PLANNING
A ‘Super’ development in London’s most exclusive Belgravia, Number 3 – 10 Grosvenor Crescent is a grade II* listed heritage residence without peer. With only 14 elite homes – valued between £14m to £48m – offering exquisite interiors, state of the art amenities, a chauffeured Rolls Royce house car, 24 hour butler, concierge and security services, Grosvenor Cresecent takes ‘Grand Living’ to a new level.
Yang Rutherford were appointed both as branding agency and brand guardians to create and manage the strategy, marketing, design and launch. Our scope of work included designing the Grosvenor Crescent identity – a black contemporary sharp letter C set in a gold heritage letter G that blends history with modernity. We created a password protected teaser website, produced personal hand calligraphed invitations for vetted buyers, directed and produced a 3-minute lifestyle film that was shown while buyers were chauffeured to the viewing.
Sometimes one supermodel isn’t enough. To launch Portmans’ new coloured denim range we cloned multiple Abbeys to help add some legs to the campaign. The results were so spectacular the jeans sold out in no time but unfortunately the cloning machine broke after we tried to make some spare Abbeys for the office. Can’t blame us for trying.
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Expo Nova er Norges ledende forhandler av moderne møbler og interiør. De fører produkter fra designere som Jasper Morrison, Marc Newson, Bouroullec brødrene og Cappellini. Selv om Expo Nova’s tilbud var sterkt, evnet ikke butikken å presentere seg selv på en god nok måte.
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Merkevaren Expo Nova ble overskygget av kvaliteten i produktene de tilbød. Missions utfordring var derfor å bruke retail identiteten til å reposisjonere merkevaren som et forum for moderne møbler. Som en del av prosessen valgte Expo Nova å samle sine butikker i én butikk på 500 m2, fordelt over tre etasjer. Dette gav oss muligheten til å implementere et nytt, helhetlig retail konsept.
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”Jeg er strålende fornøyd med slutt-resultatet. Kundene mener det samme, skal vi dømme etter den økende trafikken som vi opplever. Både kundene og de ansatte har nå en helt ny opplevelse av butikken,” sier Andreas Madshus, daglig leder i Expo Nova. Salget økte med 26% første år etter lanseringen.
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Expo Nova ble av Norsk Designråd nominert til Hedersprisen
for God Design.
Identiteten mottok også Sølv
under Visuelt 05.
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Foto Damian Heinisch
In a world where so many websites look and feel the same, we work hard to provide our clients with crucial points of online difference.
We create rich user experiences with clarity that define the brand, attract attention and are commercially successful. We can do this because we have considerable experience in creating, advertising, communicating and marketing brands – offering a 360-degree perspective on your business.
Working with a variety of build partners – including probably the world’s most awarded digital agency – our websites are easy to use, perform highly and are technically excellent. We deliver static or content managed websites in HTML5 that work fluidly across a variety of platforms and different media. Our sites score highly in terms of SEO and feature a variety of e-marketing, database and business operation tools. Front and back end, we make the user experience a pleasurable one.
Essenza Style is an international lifestyle, design and property development company with a portfolio of real estate in the world’s most desirable locations. They specialise in providing the wealthy elite with rare homes that feature opulent bespoke interiors and almost impossible to secure concierge services.
Yang Rutherford developed Essenza Style’s distinctive marque along with a luxurious, sensual website that celebrates an attention to fine detailing common to all their properties and services. We also designed personalised luggage tags and key fobs for the owners of each new home.
As a part of the launch strategy we published a small book featuring the world’s rarest and most unique experiences from A to Z. The limited edition miscellany of the extraordinary was designed to capture the attention of extremely wealthy individuals and to fire their imagination. Spanning from ‘A’ for Adventure (a dive to see the Titanic), to ‘B’ for the world’s most expensive magnetic floating bed to ‘Z’ for the zip codes of the world’s most exclusive addresses, the book shares Essenza Style’s own brand aspiration.
Utfordring – Leirbålenes tid forbi
Norsk Caravan Club (NCC) ble etablert i 1960, i et oversiktlig norsk samfunn preget av liten konkurranse og fokus på rimelig og tilgjengelig ferie. Etter nærmere femti år hadde medlemstallet stagnert, og organisasjonen hadde mistet mye av sin tidligere glød. Gammel stil og gamle vaner måtte byttes ut, for å styrke profilen og vinne nye medlemmer.
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Løsning – Inspirere til glade opplevelser
En ny visuell identitet ble utarbeidet med utgangspunkt i de nye verdiene inspirerende, viktig, offensiv og raus. Ny logo og font beholdt nok av det gamle til å sikre gjenkjennelse, men samtidig være moderne. Medlemsbladet ble redesignet visuelt og redaksjonelt, med fokus på det gode campingliv og ivaretakelse av medlemmenes interesser som gruppe.
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Resultat – Mye oppnådd med lite budsjett
Mission Design har klart å produsere mye innenfor et meget beskjedent budsjett. Det tidsriktige uttrykket har bidratt til større synlighet og 2400 nye medlemmer på 4 måneder. Positiv omtale av NCC og camping generelt i media økte umiddelbart etter relansering. Dette resulterte blant annet i formidable 225 % økning i annonsesalg i eget blad. 62 % av de 1000 tillitsvalgte sier nytt design har økt motivasjonen deres for jobben.
By 2010 Hong Kong’s best known premium shopping destination was showing its age and facing serious competition. Owners Swire Properties commissioned Thomas Heatherwick to modernise the eighties building (which includes serviced apartments and offices) throughout as part of an overall HK$1.5 billion investment.
Yang Rutherford were brought in to relaunch the refreshed brand and challenged to devise an adaptable advertising platform that would attract younger shoppers without alienating the brand-loyal generation. Much like Heatherwick’s soft and understated aesthetics, our ‘My Place’ campaign is fashionable but not ‘edgily’ so. It’s chic – yet full of life. It has an exclusive feel, while being thoroughly warm and friendly.
Proving highly adaptable, the ‘My Place’ platform has been extended to include the mall’s magazine title, numerous thematic and tactical campaigns as well as major festivals such as Christmas (Santa’s Place).